For this very first project of this module, Typography, we were briefed and ought to create two sets of poster regarding the event "Typoscapes 2016" where the infos were all given by Mr Ken. Then, we are to free to design the posters in an A3 size paper, and both posters will be mounted on a A2 mounting board with any styles that we want but with the requirements of using only two fonts and and only two colours and most importantly , using the hierarchy sequence where we have to arrange the infos in order where it make sense and relevant . Sounds easy? Yes it is at first but when I started designing it in Illustrator, I can say that it was a little challenging but yet, a fun process as I progressed along the journey of completing these posters!
I know there is toned of infos to be squeezed in one paper and this is the time I use my skills of creative brainstorming to create an attractive, comfortable also, a relevant poster. Without wasting any time, I googled and pin up several ideas from other designers that are also designed a poster event and these are some of the inspiration I have found, followed up with my sketches for my design. Enjoy!
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| Inspiration 1 |
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| Inspiration 2 |
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| Inspiration 3 |
Sketches .
The reason why I chose and create these designs that different sorts of positions and angles is because I wanted to give the audience an impact of a movement and flow of rhythm where I believe it will attract and make the audience to take some amount of time to study it. Not only that, I also wanted to show the difference of the West and East because from the info given, where this event is attended by a variety of multiracial designers all around the world. It dis not give much of an impact but I belief as time goes, audiences will get it. When time goes, with no doubt I then started to design the poster in Adobe's Illustrator then were reviewed by Mr Ken for more improvements to be made. For instance, spacing, colour, details, angles, sense of composition and many more. Yes, all of this are minor to some people but to be a professional designer, we are forced to be sensitive to all of these aspects! Let's not waste any time and please enjoy how my progressions go until the finalised poster that I have chosen from these several designs! Enjoy!
First trial designs
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| Design 1 |
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| Design 2 |
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| Design 3 |
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| Design 4 |
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| Design 4 |
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Design 5
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So these are the designs from scratch and after consulting Mr Ken, here are improved posters ( Not all of them are retouched and improved)
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Design 1: Changing the composition of the info with orange-coloured text
Result : Not comfortable looking, uneasy to read, messy |
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Design 1: Playing with the tool of opacity, putting least important information below changing the arrangement again and colour change.
Result: Easier to read, relevant, still need to improved as it is not clean- looking. |
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Design 1 : Change of the background colour with the colour of gray, adding shapes which is triangles with different opacity, align all the last information in one line, change the colour of "Typoscpaes 2016"
Results : Works well with lighter version of background, arranging wise still need to be fixed, arrangement of triangles are poor, opacity skills needed to be given some attention. |
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Design 2 : Arrangement is improved which is spacing, added a big type face of "T" at the bottom to enhance and attract some attention.
Result: Dull in colour, did not give any major impact, design is discontinued. |
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Design 3: Improved of design by making the arrangement a little more minimal, improved of compositions of the infos, reducing the shapes that is used.
Result : Still need to be improved in terms of the composition, too messy, has no sense of direction, colour is too dull, spacing is not that impressive and so does angles. |
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Design 4: Change of colours, shapes are added to give the feeling of variety
Result: Sense of spacing is weak, colour choice is not comforting, arrangement is confusing for the eye. |
Finalised Poster!
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Design 1 : Arrangement, spacing, composition and Italic typefaces is improved and used
Result : Comfy looking, well arranged and yet simple looking. |
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Design 4: Change of colour of the background, shapes are improved and added with more variety, spacing is improved typeface is changed.
Result: Poster looking approved with a simple twist. |
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Design 3 : Change of background colour, typefaces and opacity, and angle.
Result: Simple design with better sense of direction |
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Design 5: Improved of composition and angles, colours and adding of shapes
Result: Easier to be read, better composition wise.
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After several finalised poster, these are two poster that I chose to be printed and mounted on a mounting board.
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